--- title: "The lightweight shop" description: "Sell with Stripe, PayPal or Revolut on your Éclair site: product pages built for Google, a Buy now button linked to a payment link, with no cart." url: "https://eclaircms.org/en/documentation/shop" lang: "en" author: "Thierry Gustin" published: "2026-10-30" updated: "2026-10-31" --- # The lightweight shop > **Key takeaways** — Éclair’s lightweight shop lets you sell a few dozen products without the overhead of an e-commerce platform. Each product gets its own page, optimized for Google and AI, and its Buy now button leads to a Stripe, PayPal or Revolut Business payment link: the payment provider collects the payment, sends the receipt and handles refunds. No cart, no customer accounts, no payment details on your server. The only cost is the provider’s fee, for example 1.5% + €0.25 with Stripe for a standard European card. Éclair’s lightweight shop is the simple way to sell with Stripe, PayPal or Revolut Business: a few dozen products, without the overhead of an e-commerce platform. Each product gets its own page, optimized for Google and AI, and its **Buy now** button leads to a payment link. Your payment provider collects the payment, sends the receipts and handles refunds: no payment details are stored on your server. ![An Éclair product page with a photo gallery, a strikethrough price and discount, a Buy now button linked to Stripe, shipping cost and return window; on the right, the shop catalog on mobile](https://eclaircms.org/media/2026/10/boutique.webp) *A product page on desktop and the catalog on mobile, with its category filters.* ## How does the lightweight shop work? The work is split three ways: | Who | Does what | | --- | --- | | **Éclair** | Publishes the product pages, the catalog, the categories and the data read by Google and AI | | **Stripe, PayPal or Revolut** | Collects the payment, sends the receipt and handles refunds | | **You** | Find each order with your payment provider (and by email, if you’ve turned that on), then pack and ship | No cart, no customer accounts, no database: Éclair doesn’t store any orders. For an overview before you get started, also read our page on [selling online with Éclair](https://eclaircms.org/en/online-shop). ## What do you need to prepare before opening the shop? - **Your legal notice and your terms of sale, published.** The shop won’t open without them. The installation created an outline of a legal notice for you to complete. - **Your return policy.** In the EU, distance selling gives buyers at least 14 days to withdraw, with some exceptions such as a personalized product or digital content. - **A Stripe account, a PayPal business account or a Revolut Business merchant account**, to create the payment links. - **Photos**: at least 3 views per product, on a neutral background. > **Have your legal pages reviewed** — As the seller, you’re legally responsible for your legal notice and your terms of sale. Éclair only checks that they’re published, not what they say: have them reviewed by a professional. ## How do you open the shop? 1. Publish your **legal notice** and your **terms of sale**. 2. In **Settings › Shop**, under **Shop pages**, select them in the **Legal notice** and **Terms of sale** fields. If you like, add a **Shipping and returns** page: its link appears below the buy button and in the return policy sent to Google. 3. Choose the **Currency** (EUR, USD, GBP, CHF or CAD). Under **Shipping**, set the **Shipping cost**, **Free shipping over** (optional), the **Delivery time (days)** and the **Shipping countries**, as two-letter codes (US, GB, FR…). Under **Returns**, enter the **Return window (days)** and turn on **Free returns** if you offer them. 4. Click **Create the thank-you page**: Stripe can send your customers back there after payment. 5. Turn on **Shop open**, then click **Save**. 6. In **Menus**, add “Shop” to the main menu. The catalog is then live at `/shop` (`/boutique`, `/tienda`, `/negozio` or `/loja`, depending on the site’s language). The other settings in **Settings › Shop**: | Setting | What it’s for | | --- | --- | | **Shop URL** | Changes `/shop`; the old URLs are then redirected | | **Products per page** | The number of products on each catalog page, from 1 to 48 | | **Shop title** and **Shop description** | Shown at the top of the catalog; the description also serves as the meta description | | **Buy button text** | “Buy now” by default | | **Shipping cost** | Empty: not shown; 0: free shipping; ignored for digital products | ## How do you create a product page? Once the shop is open, click **Content › + Product**. At the top of the editor, the product page brings together: - **Price** and **Compare-at price** (optional): the discount is shown as a percentage. - **Availability**: In stock, Sold out or Pre-order. - **Payment link**: the product’s fixed-price link, created with Stripe (`https://buy.stripe.com/…`), PayPal or Revolut Business. - **Photos**: up to 9. The first one is the main one (Google, social media); the star lets you pick another. - **Variants (size, color…)**: each one can have its own price, link and availability. On the site, choosing a variant works without JavaScript. - **Google Shopping details**: **Brand**, **SKU**, **Barcode (GTIN, EAN)**, **Condition** (New, Used, Refurbished) and the **Digital product or service (no shipping)** checkbox. Below that, describe the product with the usual blocks of the [editor](https://eclaircms.org/en/documentation/editor), then file it in a product category (**Categories**, **It contains** field: “Products (shop)”). The SEO analysis also checks the price, the payment link, the number of photos and the identifiers. To feature products on a page, add the **Products** block. ![The product page editor in Éclair: a price of €29.90, a compare-at price of €36, In stock availability, a Stripe payment link and three photos, including the main one](https://eclaircms.org/media/2026/10/en-product-page.webp) *The product page, at the top of the editor: price, Stripe link and photos, then variants and Google Shopping details.* > **A variant at a different price needs its own link** — A payment link charges the amount set with your payment provider. A variant with no price and no link uses the product’s, but a variant sold at a different price never inherits the product’s link: the customer would pay the wrong price. Create a payment link for each variant sold at a different price; the analysis flags any variant that’s missing one. > **A product page written by the AI assistant** — Attach a photo and ask: “Create a product page from the attached photo. Price: €29.90.” The [AI assistant](https://eclaircms.org/en/documentation/ai-assistant) writes a complete draft, but never makes up a price, a discount or a payment link: you fill in whatever is missing. ## How do you sell with Stripe using payment links? Each product, or each variant, has its own Stripe payment link (Payment Links). To create one: 1. In Stripe, open **Payment Links** and create a link: product, price and, if needed, shipping address collection. 2. In the **After the payment** tab, choose to redirect the customer to your thank-you page. Its URL is shown in Settings › Shop, in the “URL to paste into Stripe” field. 3. In Stripe’s settings (**Customer emails**), turn on receipts for successful payments. 4. Copy the link and paste it into the **Payment link** field of the product page. Éclair adds the product reference (`client_reference_id`) to the link: each payment shows what was bought. Every order reaches you in Stripe, and by email if you’ve turned that on: you pack and ship, and Stripe handles the refund if needed. ## How do you sell with PayPal or Revolut Business? Since Éclair 1.6, PayPal and Revolut Business payment links are recognized just like Stripe’s: the product page shows “Secure payment with PayPal” or “Secure payment with Revolut” below the buy button. The principle stays the same: one fixed-price link per product, or per variant sold at a different price, pasted into the **Payment link** field. - **PayPal**: in your business account, open **Payment links and buttons**, create a fixed-price link for your product, then copy it (it starts with `https://www.paypal.com/`). Your customer pays with their PayPal account or by card. - **Revolut Business**: you need a merchant account. In **Merchant › Payment link**, create a link with the product’s amount, then copy it (`https://checkout.revolut.com/…`). Your customer pays on Revolut’s payment page. Two differences from Stripe: after paying, the customer stays on the provider’s confirmation page, with no automatic return to your thank-you page, and the product reference isn’t added to the payment. So give each link a clear name to help you recognize your orders. Any other payment provider works too, as long as its payment link starts with `https://`. ## How much does an Éclair shop cost? Nothing on Éclair’s side, since it’s free: you only pay your payment provider’s fee on each payment. To sell with Stripe, there’s no subscription or setup fee, and Stripe’s payment links are included. | Payment | Stripe fee | | --- | --- | | Standard card from the European Economic Area (EEA) | 1.5% + €0.25 | | Premium card | 2.8% + €0.25 | | Card issued outside the EEA | 3.15% + €0.25 | | Currency conversion | 2% extra | Stripe’s prices in France, as of October 30, 2026, on [stripe.com/fr/pricing](https://stripe.com/fr/pricing); they may change. For example, for a €29.90 product paid with a standard EEA card, the fee is about €0.70 (1.5% of €29.90, or €0.45, plus €0.25). With **PayPal** in France, the fee is **1.2% + €0.35** for a card payment and **2.9% + €0.35** when your customer pays with their PayPal account, with an extra 1.99% if the buyer is outside the EEA (1.29% from the UK): see [PayPal’s fee schedule](https://www.paypal.com/fr/business/paypal-business-fees), updated July 15, 2026. With **Revolut Business**, it’s **1% + €0.20** for a consumer card issued in the EEA, and higher for other cards: see [Revolut’s help page](https://help.revolut.com/en-ES/business/help/merchant-accounts/fees/how-much-does-it-cost-to-accept-card-payments/). Prices as of October 31, 2026. The prices shown are the ones you enter: display them with taxes included if you sell to consumers. ## What’s built in for Google and AI? - **Product and Offer structured data** on every product page (ProductGroup for variants): price, currency, stock, condition, brand, shipping cost and delivery time, and a **return policy** set for your whole business. This is the information Google shows in its product results. - **Product feed** `/products.xml` in Google Merchant Center format: add it as a product source in Merchant Center to appear for free in the Shopping tab. - **Product categories** as pillar pages, a sitemap with every photo, breadcrumbs. - **For AI**: each product’s price and availability in `llms.txt`, and in the Markdown version of each product page (add `.md` to its URL). Only products that have a price and a payment link are included in the structured data and the feed. The rest of the SEO works just as it does for a page: see [SEO](https://eclaircms.org/en/documentation/seo) and [GEO: getting cited by AI](https://eclaircms.org/en/documentation/geo). ## What doesn’t the lightweight shop do? The idea is to keep things simple. The lightweight shop has no: - **multi-product cart**: each Buy now button pays for one product, or one variant; - **discount codes**; - **customer accounts**; - **automatic inventory management**: you change the availability by hand on the product page; - **order tracking** in Éclair: orders stay with your payment provider. A product page accepts 20 variants at most. If you sell hundreds of products, or if you need these features, a full e-commerce platform such as Shopify, WooCommerce or PrestaShop will be a better fit. ## What should you do if the shop or a payment gets stuck? | Message or symptom | Solution | | --- | --- | | “The shop stays closed: publish these pages first…” | Publish your legal notice and your terms of sale, then select them in Settings › Shop. | | “This URL is already in use: pick another one.” | A page already uses the shop’s URL: change the **Shop URL** or the page’s URL. | | The **+ Product** button doesn’t appear | It shows up in Content once the shop is open. | | “The shop is closed: this product will stay hidden until it opens.” | Turn on **Shop open** in Settings › Shop. | | The buy button shows “Coming soon” | The product, or the variant, is missing its price or its payment link. | | The buy button shows “Sold out” | The availability of the product, or of the variant, is set to Sold out. | | The payment link isn’t saved | It must start with `https://`. | | The customer doesn’t come back to your site | With Stripe, enter your thank-you page’s URL in the link’s **After the payment** tab. With PayPal or Revolut, the customer stays on the provider’s confirmation page: that’s normal. | | The product is missing from Google Shopping | Check its price and payment link, then the `/products.xml` source in Merchant Center. | The original instructions are also in [Éclair’s official guide](https://github.com/Jacckisback/eclair-cms/blob/main/docs/GUIDE.en.md#shop). For the look of your catalog, the Shop theme is built to sell: see [Themes and appearance](https://eclaircms.org/en/documentation/themes). ## Questions about the lightweight shop ### Do I need a subscription to sell with Stripe on Éclair? No. Éclair is free, and Stripe charges no subscription or setup fee: you only pay a fee on each payment, for example 1.5% + €0.25 with a standard EEA card (prices as of October 30, 2026). ### Can my customers buy several products at once? No: the lightweight shop has no multi-product cart. Each Buy now button leads to the payment link for one product, or for one of its variants. ### Can I use a payment provider other than Stripe? Yes. Since Éclair 1.6, PayPal and Revolut Business links are recognized, and the product page shows “Secure payment with PayPal” or “with Revolut”. Any other provider works too, as long as its payment link starts with `https://`. The product reference (`client_reference_id`) is only added automatically to Stripe links. ### How many products can the lightweight shop handle? It’s designed for a few dozen products. For hundreds of products, a cart, discount codes or customer accounts, a full e-commerce platform such as Shopify, WooCommerce or PrestaShop will be a better fit. ### Do my customers’ payment details go through my site? No. The customer pays on Stripe, PayPal or Revolut, which collects the payment and sends the receipt: no payment details are stored on your server.